The City of Buenos Aires has taken a significant step by implementing an unprecedented public policy in Argentina: offering free English language training to all residents and workers in the city. This program not only aims to improve the linguistic skills of the population but also serves as a strategic tool to enhance key sectors such as the knowledge economy, one of the fastest-growing areas in the region.
Jorge Macri, the city’s mayor, highlighted the initiative’s importance, stating, “We are fulfilling our campaign promise: this is an ambitious challenge—to have as many people as possible who live or work in this City incorporate English as a language that allows them to navigate various settings or levels.” Macri emphasized that the initiative is part of a broader plan to build a “City of the Future,” where bilingualism enhances Buenos Aires’ competitiveness as a tourist destination and strengthens its human capital, essential for tackling global challenges.
In the context of the knowledge economy, English is much more than a language; it is a gateway to countless job opportunities, professional growth, and cultural exchange. In an increasingly interconnected world, mastering English has become a crucial skill for accessing high-demand jobs in sectors such as technology, finance, and international services. This program aims to turn English from a barrier into a bridge toward sustainable and competitive economic development.
The learning platform, developed by Edusoft and offered for free, provides an inclusive and accessible approach. With over 180,000 available licenses, participants can certify their English proficiency with official validation from the Ministry of Education. The program is tailored to meet the specific needs of various professional sectors, such as security, health, commerce, and tourism, helping workers improve their performance in their respective fields.
“The friendlier this City is for visitors, the more people will come. Thinking of a bilingual City is now a reality,” said Macri, underlining the direct link between English proficiency and the growth of tourism in Buenos Aires. However, the benefits extend beyond tourism: a bilingual city is also better positioned to attract foreign investment, foster innovation, and maximize its potential in the knowledge economy.
With 17,000 participants already enrolled, the program is entirely virtual, allowing learners to study at their own pace from anywhere. For those without access to technology, 15 Digital Points have been set up across different neighborhoods, equipped with netbooks and trained staff to assist in the learning process.
This effort to make Buenos Aires a bilingual city demonstrates a deep commitment to developing human capital and preparing for future challenges. As Clara Muzzio, the city’s Deputy Mayor, expressed, “Our goal is for Buenos Aires to be a bilingual city, where shopkeepers, police officers, and healthcare workers can respond to inquiries, provide assistance, and represent the city in the best possible way.”
